The Covid-19 pandemic has systematically shut down the economy stretching over the vast majority of the globe. At the forefront of the battle against the virus lies restaurants and small businesses, which have been extremely effected by the magnitude of the situation. Restaurants must now adapt in order to bring in business the only way they possibly can. Their only option is curbside pick-up. Unfortunately, many potential customers are trapped in their homes or have assumed all bars and restaurants are permanently closed until the pandemic quarantine has officially ended. Luckily, restaurants have a potential savior. RestaurantGeofencing.com is a digital marketing service that is offering free services to Restaurants until the pandemic has ended or until the restaurant is able to receive their government issued loans. The digital marketing firm has responded to the crisis in a way that both benefits themselves and all restaurants that hope to receive take-out business until restaurants can open their doors. Crisis management is an extremely important aspect of a firms brand. This gesture of goodwill to their target market will increase business to business relations during the crisis, which extends past the period of rebuilding the economy. It is currently unclear if the firm will outstretch this service of goodwill to all restaurants, or to select restaurants the digital marketing firm would hand select. Personally, I would outstretch this opportunity to all businesses that are interested. All businesses are hurting in this troubling time, yet this is an opportunity to emerge from the ashes once the economy perseveres to ensure a bountiful future for the company. Once restaurants are able to afford the services provided, the company would then collect the dues from the services they have provided. This is a unique approach to collect business, yet it is no different from a free trial. I believe Restaurant Geofencing is gambling, but their offering of goodwill should pay out in the future as more loans are being approved, and another 3 billion of stimulus to businesses was recently passed to aid as we get closer to the reopening of bars and restaurants. The future is uncertain, but I believe RestaurantGeofencing.com will come out as a new power in the digital marketing field. I learned that even in a pandemic, marketing still holds a powerful foot hold in the ability for a company to survive, even in an economy that has closed up shop for the unforeseeable future.





https://martechseries.com/mobile/mobile-advertising/restaurants-turn-digital-marketing-company-
increase-sales-covid-19/

RestaurantGeofencing.com